2010
Showreel
View on Vimeo.I made this Showreel of my portfolio using Adobe After Effects CS4. It provides a quick impression of my work inside my portfolio.
Sensible Music
A current health risk for a lot of people, especially youth, is music induced hearing loss. Young people turn up the volume of their music on their mp3 player to feel the low tones, increasing the risk of hearing loss. With this project I presented a design to really feel the music when listening to it with an mp3-player while having the music’s volume on a healthy level; Sensible Music. The Dutch Hearing Society makes young people aware of the risks of music induced hearing loss and acted as an expert partner.
The main product consists of three parts: the filtering module and two separate vibration motors. The signal of an mp3-player is filtered and the lower frequencies are translated to the two vibration motors. The vibration motors are attached to the wires of the ear buds and when you are listening to your favorite music you will really feel the beat. Want to feel more? Just detach one of the vibration motors and click it onto your shirt and the vibration will spread through your clothing. Not enough? Put on one of the specially designed sensible music garments, attach the vibration motor and feel the beat travel to your body. Music is perceived as being loud on a safe volume.
Sensible Music; Listening to music never felt this good.
Value Vault
Value Vault
2010
Client: Philips consumer lifestyle
We proposed the value vault, a platform to translate the data about consumers’ experiences with products to actionable
information for the different stakeholders in the product development process to enable continuous learning. Within the value vault, data is analysed based on the requirements of these different disciplines,because actionable information has to be spoken in the language of the different stakeholders.
The value vault made it possible to store and quickly recoverinformation about what the consumer values and wants from a specific product or an entire product category. It made it possible to see if a product meets its value proposition and therefore what its strengths and weaknesses are. We developed a method to analyse and present this data and made the value vault to give an example how it could be implemented. A paper called “understanding consumer experience” was written for the PDMA conference of 2010 of which I was a co-author.
By Stefan Zwegers, Jeanine Kierkels and Frank de Jong
Vrolijk in het donker
The theme of 2010 was : Lets go outside. The assignment was to design a product that makes it fun to go outside. I designed stickers that could be stuck onto the head light of a bicycle. During the day your head light looks cool and during the night the pattern on the sticker can be seen in the light coming out of the headlight. No matter what time of day you look good when riding your bike.
